Communications & Development Coordinator
Reports to: Development Manager
Location: Portland-based; balance of in-office and remote work
Compensation: $58,000 starting salary | $537.50/month Health Reimbursement Arrangement | Fixed and variable reimbursements for personal vehicle & home office use | Retirement benefit, employer contributions after 1 year | Unlimited Paid Time-off Policy
Status: Full-time, non-exempt
ABOUT TRAILKEEPERS OF OREGON
Founded in 2007, Trailkeepers of Oregon (TKO) is a non-profit organization whose mission is to protect and enhance the Oregon hiking experience through stewardship, advocacy, outreach, and education. TKO staff and volunteers build, restore, and maintain hiking trails across the state; are actively committed to promoting hikers’ interests in Oregon; and promote hiking as an activity that encourages healthy Oregonians and fosters the conservation of public lands.
ABOUT THE POSITION
Trailkeepers of Oregon is seeking a full-time staff person to provide social media and email marketing services to support our digital outreach efforts to volunteers and donors. An ideal candidate is entering a career in communications or fundraising and is seeking to add nonprofit experience to their portfolio. This position will play a crucial role in developing and executing digital marketing strategies to increase community engagement and awareness of TKO’s stewardship, engagement, and fundraising initiatives, while enhancing behind-the-scenes systems like data management and reporting.
TKO offers competitive compensation commensurate with the candidate’s skills and experience. TKO has also recently implemented a new compensation program to ensure salary equity internally and within the Oregon nonprofit sector.
GENERAL RESPONSIBILITIES
COMMUNICATIONS (60%)
- Support TKO leadership in facilitating a communications plan for weekly, monthly, and seasonal content.
- Source written and photo content from TKO staff and volunteers as they post regularly to internal communication channels.
- Create and implement an external communications calendar for all TKO public-facing channels, including Mailchimp, Instagram, Facebook, LinkedIn, website, and blog, with newsletter content at least twice monthly and 4-8 posts per week on social media.
- Implement a communications plan, directed by the fundraising team, during spring and winter fundraising campaigns, with weekly highlights about specific regions and programs. Collaborate with program staff to gather stories and content that convey TKO’s mission to a broad audience.
- Develop print communications such as flyers and other collateral as needed.
- Ensure TKO website content is accurate, up-to-date, and effective in welcoming new and returning volunteers and donors.
- Manage content and support volunteer editors at OregonHikers.org.
- Support the TKO Communications Committee monthly meeting to integrate donor cultivation and program support for organizational communications.
- Support TKO staff in creating content and media that adhere to TKO’s branding guidelines.
- Coordinate with TKO staff to align outreach efforts with organizational needs and objectives.
- Utilize data analytics to assess the effectiveness of outreach strategies and provide recommendations for messaging updates.
DEVELOPMENT (30%)
- Manage donor and volunteer data in the Constituent Relationship Manager (CRM), ensuring accurate and reportable donation histories and donor activities.
- Enter donations into CRM from multiple sources, including physical checks, website, third-party platforms, manually or using automated tools as available.
- Create and mail thank you letters for donors in a timely manner after each gift.
- Create donor history reports to support fundraising team communications and analytics.
- Support periodic donor outreach and cultivation events.
OPERATIONS SUPPORT (10%)
- Process post-event reporting and manage event data to support external communications, grant reporting, funder invoicing, and donor outreach.
- Support staff in utilizing and troubleshooting digital tools, improving online systems, and creating promotional assets for program events.
- Support specialized external communications, including Crew Leader updates and sawyer mailing lists.
- Other duties as assigned.
DESIRED QUALIFICATIONS
- Demonstrated ability to work with people of diverse races, ages, genders, sexual orientations, abilities, and economic backgrounds.
- Passion for TKO’s mission, vision, and values to protect and enhance Oregon’s outdoor places.
- Proficiency in developing communications strategies and digital content for print, web, email, and social media platforms.
- Experience using data analytics to evaluate brand engagement and impact.
- High levels of initiative, creativity, and the ability to work independently with limited supervision.
- Excellent interpersonal and communication skills with meticulous attention to detail and accuracy in data entry and writing.
EDUCATION AND EXPERIENCE
Formal education is not required for this role. However, a strongly aligned skillset is. Please take care to write a resume and letter of interest that concisely explains your experience and why you’re right for this role.
Studies show that women and people of color are less likely to apply for jobs unless they believe they meet every qualification listed in a job description. TKO values lived experience and we are dedicated to embracing diversity. If this role sounds exciting to you, we want to hear from you!
STEPS TO APPLY
Include the following in the form below:
- List of at least 3 professional &/or volunteer references.
- Resume – please include professional, educational, and volunteer experience
- Letter of interest – Please respond to the following questions in no more than two pages:
- TKO believes that trails are for everyone, and aspires to embed that message in all our communications. Share with us how you would approach crafting stories that speak to diverse audiences of hikers, including new hikers and experienced folks alike, and how you would seek to inspire new volunteers and donors to support Oregon’s trails.
- This role requires familiarity with various digital tools and platforms, or an adaptability to learn them, to support TKO in reaching hikers of all ages, backgrounds and abilities. Tell us about your experience in managing multiple communication channels, learning to implement new online tools, and/or reaching diverse audiences of volunteers and donors through multiple platforms.
- A strong communications program requires diligence and accuracy in data management. Please describe your experience in managing client or customer data, including past work with CRM systems or other data management tools.
Application closed. Applications are currently being reviewed.
TIMELINE
Applications will be received through January 28th, with interviews to follow soon after. The position start date is negotiable, though ideally no later than March 2nd.
This is an at-will position and is contingent on a variety of short and long-term funding. The purpose of this position description is to provide information reflecting current practices. This position description does not constitute nor create any contractual agreement, rights, or obligations. This position description may be amended to reflect changing priorities and adjusted funding. This institution is an equal opportunity provider.
